This article will change your mind. What is digital marketing? What does marketing mean to you and your business? Do you think it is a way to put your brand in front of as many people as possible or as a strategy to get more sales and money for your company? Well, it is, but that is the outcome of a long journey, and not the process itself. Social media and digital marketing are different from traditional marketing strategies. Through digital marketing you can tailor the content to reach a specific audience or create it so it reaches as many people as possible. Digital marketing is also interactive, meaning you can engage and have direct contact with your audience and build a rapport with them. Your customer’s social media profiles are like small windows into their personal lives; Facebook aimed to bring friends and families together, and you can do the same with digital marketing. Social media is a platform to use to get closer to your client, not a market to sell to them on. Why not traditional marketing? Traditional marketing strategies are effective to a certain point. Printing an advertisement in a local newspaper is only going to reach an audience locally, whereas if that advert was sold to an online magazine the amount of people that advert could reach is now drastically different. An advert on TV is similarly only going to reach a certain audience. With more people using streaming services such as Netflix every day, the amount of people and potential customers you could reach by choosing to market digitally is much larger, and can be tailored to your specific clientele. It’s about them, not you.  Social media is not the place to be focusing solely on your business. Interacting with your customers and focusing on your audience - which social media allows you