Let's talk Twitter. It’s something that has skyrocketed since its release. If we think about all the different social media platforms that came before – MySpace, MSN, even Facebook to an extent – they all became popular very quickly and their fire burnt fast, and what is left of them is a dull ember of a memory. Twitter, however, has stayed at the top of its game with over 336 million users worldwide. But due to its popularity, it is incredibly hard to stay on top of. It is constantly changing, and trends come and go. For a business, this can be a nightmare. The thought of posting something that isn’t quite up to date and current is a fear in a lot of people when they start their marketing on social media, but that shouldn’t stop you. Twitter can be a goldmine for a business. The possibility you have to be put in front of as many potential customers in unlimited. But, with over 8,000 tweets published every second, it’s easy to lose track of particular posts and interactions. So how do you stay on top? Easy. All you need to know is how to optimise the Twitter Advanced Search function. You might feel a little confused, why should you as a brand know how to search for yourself if you need your customers to be doing it? Well, if YOU know how to use it, and you know how you want to be found, then you can start to customise your twitter output to match that. It’s a tactic that can be applied in a lot of different situations; knowing what your end goal is and working backwards.  How can you know how to get somewhere if you don’t know where you’re trying to go? The beauty of this function is that anyone can access the Twitter Advanced