New Social Media Tool To Clean Up Our Socials
Let’s be honest with ourselves for a moment. We have all said things when we were younger that we regret, but if you’re somewhat of a celebrity with a following you might be a bit scared of what you’ve got hidden somewhere in your old Twitter and Facebook feed. Many people have faced the music when their followers have found an old, defamatory, racist, or just plain rude post on their timeline, and it can seriously affect your reputation. But like I said, we’ve all said something questionable in our time, especially when we were younger. And when social media first became a thing in our lives some felt they could post anything and everything without having to face consequences. But that could come round to bite you if you’re not careful. So what can you do? Well, you can go back and delete all the old, questionable posts yourselves, but that is pretty tedious. You could use twitter advanced search to filter through all the words and phrases you think you might have said that could lead to a bad post, but that can also be time-consuming and not very effective – but if you want to know how twitter advanced search can be used for a business, then read our article here, it’s completely free and lists a whole bunch of ways it can benefit a company! You could also use TweetDelete in the past, but if you have over 3,200 tweets then I’m afraid you’ll have to go back to the old way of doing it manually. There has to be a better way right? Right! An inventor, Samuel Wood, has created something very usefully for all of you that are in this predicament, “Vanilla”. It is meant to help clean your old social media feed. “The idea for Vanilla came about when
Smart Phones, Social Media, and You
We are living in 2018 and it is obvious that technology has become a huge aspect of our everyday lives. The simplistic design of smartphones, apps, and social media has made them a key component in our day to day routine, from staying in contact with friends and family, keeping up to date with the news and current affairs, to providing us with travel information and apps to plan our journeys for us. We are dependent on them. Mark Zuckerberg, the creator of Facebook, said in the 2018 Facebook conference that Facebook prioritises its users, and his original intention was to make the world a better place by connecting people, despite the controversy that has arisen and been in the media recently about Facebook. In a lot of ways he has achieved his goal. As of July 2018, Facebook has over 2,196 million active users, according to statist. Facebook really does bring us closer to people from all over the world and provides a platform for social injustices and issues to be heard. Through Facebook and other social media sites, posts can go viral. This was the case with Elin Ersson, a 23 year old Swedish university student. On the 24th July, she started a live stream video on her personal Facebook page in an attempt to stop a man being deported back to Afghanistan. Elin knew that the man was likely to be killed if he were to go back to Afghanistan due to the ongoing war in the country. She desperately wanted to do all that she could to save his life and encouraged her fellow passengers to do the same by simply standing up. After initially receiving backlash from other passengers and flight attendants, she was eventually supported and succeeded in her efforts. The video she started live on her personal Facebook page has
Smart Phones, Social Media, and You STAFF CONTENT TEST
We are living in 2018 and it is obvious that technology has become a huge aspect of our everyday lives. The simplistic design of smartphones, apps, and social media has made them a key component in our day to day routine, from staying in contact with friends and family, keeping up to date with the news and current affairs, to providing us with travel information and apps to plan our journeys for us. We are dependent on them. Mark Zuckerberg, the creator of Facebook, said in the 2018 Facebook conference that Facebook prioritises its users, and his original intention was to make the world a better place by connecting people, despite the controversy that has arisen and been in the media recently about Facebook. In a lot of ways he has achieved his goal. As of July 2018, Facebook has over 2,196 million active users, according to statist. Facebook really does bring us closer to people from all over the world and provides a platform for social injustices and issues to be heard. Through Facebook and other social media sites, posts can go viral. This was the case with Elin Ersson, a 23 year old Swedish university student. On the 24th July, she started a live stream video on her personal Facebook page in an attempt to stop a man being deported back to Afghanistan. Elin knew that the man was likely to be killed if he were to go back to Afghanistan due to the ongoing war in the country. She desperately wanted to do all that she could to save his life and encouraged her fellow passengers to do the same by simply standing up. After initially receiving backlash from other passengers and flight attendants, she was eventually supported and succeeded in her efforts. The video she started live on her personal Facebook page has
How to Use Instagram TV
On the 20th June this year Instagram released a new app called Instagram TV (IGTV). It is a long form video app that runs off your existing Instagram account. It gives influencers and celebrities the chance to produce and publish longer videos than being limited to 60 seconds like they were previously. You don’t have to create another account to use IGTV either; it is linked to your original Instagram account, which is convenient. As soon as you log in, the app will start to suggest videos for you based on the people you already follow. The video in the background will automatically start to play but with no volume, similar to the way Instagram treats videos on your Insta feed at the moment. Videos will play but there is no sound unless you turn it up, but then until you close out of the app completely every video you scroll past will start to play. You can search for videos through the search tool, or you can view videos that are popular and trending at the moment with the Popular tab, which is similar to the Explore function of Instagram. When you find a video you want to watch all you have to do is tap on the screen and the video will enlarge, and all the other tabs will disappear. Videos on this platform are made to be vertical, so even if you tilt your phone the video will stay vertical. Another feature of this app is that IGTV will remember where you were in a video if you leave it before you finish, so you can pick up right where you left off. At the moment you can’t record videos in the IGTV app. When you go to upload a video (by pressing the + button, similar to Instagram) the app will
Do you think social media is the place to sell?
This article will change your mind. What is digital marketing? What does marketing mean to you and your business? Do you think it is a way to put your brand in front of as many people as possible or as a strategy to get more sales and money for your company? Well, it is, but that is the outcome of a long journey, and not the process itself. Social media and digital marketing are different from traditional marketing strategies. Through digital marketing you can tailor the content to reach a specific audience or create it so it reaches as many people as possible. Digital marketing is also interactive, meaning you can engage and have direct contact with your audience and build a rapport with them. Your customer’s social media profiles are like small windows into their personal lives; Facebook aimed to bring friends and families together, and you can do the same with digital marketing. Social media is a platform to use to get closer to your client, not a market to sell to them on. Why not traditional marketing? Traditional marketing strategies are effective to a certain point. Printing an advertisement in a local newspaper is only going to reach an audience locally, whereas if that advert was sold to an online magazine the amount of people that advert could reach is now drastically different. An advert on TV is similarly only going to reach a certain audience. With more people using streaming services such as Netflix every day, the amount of people and potential customers you could reach by choosing to market digitally is much larger, and can be tailored to your specific clientele. It’s about them, not you. Social media is not the place to be focusing solely on your business. Interacting with your customers and focusing on your audience - which social media allows you
How Instagram TV Can Become Part of Your Social Media Marketing Plan
Instagram TV (IGTV) was released in June this year, and is still a pretty new platform to everyone. But interestingly, it can be used for a business as part of their social media strategy. Many companies are still trying to figure out exactly how to use it effectively and incorporate it into their marketing plan, to boost their brand awareness, but don’t you worry. We’re here to provide you with a list of 5 ways in which you can use IGTV effectively within your social media strategy. 1 – Give Your Audience an Inside Look at Your Brand Buzzfeed is insanely popular across the globe and have many different sub-channels, one of which is dedicated to all things food; Tasty. They release short videos that are often compiled together that show step-by-step instructions on how to create a dish. They’re often cheap, quick, easy, and student friendly. But on top of this they also release episodes of “Behind Tasty” which show the whole process of how they make a Tasty video. This is especially clever as a marketing plan for two main reasons. One being that they can get two videos out of one shoot, which is handy and a time saver, but it also gives its audience an inside look into the brand. It gives the channel a personality and makes it easier for their audience to engage with them and know the brand inside and out. #PROTIP – Don’t be afraid to show off every angle of your brand. More and more people are enjoying the transparency of “behind the scenes” footage. It gives the audience a chance to form a deeper relationship with your brand, and after all that’s what you want to be doing. Creating a relationship between your brand and your audience. 2 – Create a Branded Backdrop For IGTV Videos Something