Instagram TV (IGTV) was released in June this year, and is still a pretty new platform to everyone. But interestingly, it can be used for a business as part of their social media strategy. Many companies are still trying to figure out exactly how to use it effectively and incorporate it into their marketing plan, to boost their brand awareness, but don’t you worry. We’re here to provide you with a list of 5 ways in which you can use IGTV effectively within your social media strategy.   1 – Give Your Audience an Inside Look at Your Brand Buzzfeed is insanely popular across the globe and have many different sub-channels, one of which is dedicated to all things food; Tasty. They release short videos that are often compiled together that show step-by-step instructions on how to create a dish. They’re often cheap, quick, easy, and student friendly. But on top of this they also release episodes of “Behind Tasty” which show the whole process of how they make a Tasty video. This is especially clever as a marketing plan for two main reasons. One being that they can get two videos out of one shoot, which is handy and a time saver, but it also gives its audience an inside look into the brand. It gives the channel a personality and makes it easier for their audience to engage with them and know the brand inside and out. #PROTIP – Don’t be afraid to show off every angle of your brand. More and more people are enjoying the transparency of “behind the scenes” footage. It gives the audience a chance to form a deeper relationship with your brand, and after all that’s what you want to be doing. Creating a relationship between your brand and your audience.   2 – Create a Branded Backdrop For IGTV Videos Something