There are many types of content that a business can utilise as part of their marketing strategy, not just blogs and articles. Social media allows us to be creative in the way we deliver our brand in front of your potential customers. So let's break down how Snapchat can be used for a business. In 2011 Snapchat graced our app stores and very quickly became a popular social site with over 188 million daily active users globally. 78% of those users are between the ages of 18 and 24, and almost 70% are female, which can be a hard market to tap into. However, reports suggest that these users are spending on average 30 minutes a day on the app, or more. So, if this is a target market you’re trying to appeal to at the moment but just can’t seem to tap into, why not use Snapchat to deliver your content directly to them? Snapchat specialises in video and image-based content that disappears eventually. It used to only last 10 seconds but an update changed that setting to anything between 1 second and whenever the person receiving the message clicks off it (represented with an infinity sign).     Snapchat stories, however, last 24 hours. You can attach YouTube videos, links to articles and other websites to them as well. On top of this, you can upload as many snaps as you like to your story, however each time you film you are limited to a 60-second clip, that is split into six sections. But, you can upload as many of them as you’d like! Your viewers can either chose to watch them all or click through them. On top of this Snapchat also utilises filters, which a lot of the time can be inappropriate for a business to use, however, their geofilters can be great for