Facebook rolls out Watch video platform to users outside the US

Facebook rolls out Watch video platform to users outside the US

Facebook Watch, the rival to YouTube that the social network launched in the US a year ago, is available in the rest of the world from today.

Watch exists as a personalised video feed on Facebook and is designed to be a social experience, with users able to see comments other people are making on a show.

Facebook said expanding Watch’s availability would create new opportunities for creators and publishers around the world. It will take a 45% cut of ad revenues and give the rest to video publishers.

No details of UK-specific content were revealed in the announcement, which highlighted the popularity in the US of shows such as Red Table Talk with Jada Pinkett Smith.

In a blog post announcing the expansion of Watch, Facebook head of video Fidji Simon said the total time spent watching videos in Watch has increased fourteen-fold since the start of 2018.

Source: https://www.campaignlive.co.uk/article/facebook-rolls-watch-video-platform-users-outside-us/1491416